April Fool’s Day divides people into three groups – the lovers, the haters and the ones who can’t quite believe it’s April already (wasn’t it just New Years Day last week?)
For travel companies, April Fool’s Day is a great opportunity to obtain viral marketing promotion about the brand. It’s quite incredible the amount of effort that goes into the day.
Here are the best travel April Fool’s pranks of 2017.
Virgin Australia Canine Crew
Virgin Australia announced a world-first Canine Crew service where specially-trained canines will feature on the airline’s Boeing 777, Airbus A330 and Boeing 737 aircraft.
Each dog will wear a tailor-made jacket and there will be a crew kennel on board for the designated rest periods.
Guests on board the select aircraft will be treated to:
- Puppy play time on long haul services from Australia to Hong Kong and Los Angeles;
- A placeholder pupper to mind a guest’s place in lines for the lavatory;
- A dog walking service to encourage guests to stretch their legs up and down the aisle; and
- An exclusive handshake welcome for Platinum and Gold Velocity Frequent Flyer members.
Emirates Triple-Decker Plane (with a Pool!)
Emirates announced it’s plans for the world’s largest aircraft. The three-deck plane will feature a pool, park, gym and games room.
You just wouldn’t want to be in the pool during take off or landing.
Wotifs’ Hotel Coriander
Wotif introduced the new 5-star luxury hotel, Hotel Coriander. The ‘all things cilantro’ experience includes:
- Luxurious coriander toiletries;
- Blissful coriander baths;
- Sensual corander massage;
- An all-coriander room service menu;
- Coriander Kidz Zone; and
- A real coriander forest.
Virgin Atlantic Flap Energy Planes
Virgin Atlantic announced that it has created the first passenger aircraft with flappable wings. The innovation allows the Dreambird 1417 aircraft to fly at speeds of up to 900 km/hr (also making it the world’s fastest aircraft).
Sir Richard Branson explained more about inspiration behind flap energy.
Birds are the ultimate flying machine and it’s been a lifelong ambition of mine to harness their energy and apply it to a passenger aircraft. Engineers all over the world have been trying for years to mimic a bird in flight and thanks to the perseverance and dedication of the team at Virgin Atlantic, we’ve finally succeeded. Not only have we harnessed this but we’ve also created a faster, cleaner more self-sustaining aircraft.
Virgin Atlantic have confirmed that the Dreambird 1417 will make it’s debut in 2019 on the London to Seattle route (not really).
Ikea’s New Low-Cost Carrier FLIKEA
Ikea Australia announced that it is launching it’s new low-cost carrier, Flikea in 2019. The airline will feature only economy seats and be the first airline to fly direct from Australia to Sweden.
Going by this sketch, it even looks like Swedish Meatballs will be served onboard.
Most people seemed excited at the prospect of flying with Ikea, but questioned if their seats would come flatpacked with some assembly required…
Travel Insurance Direct’s Tattoo Typo Detecter
Australian travel insurance company, Travel Insurance Direct, promoted the launch of its new app ‘We’ve got your back’. The app, scans the artist’s flash-sheet to detect any typos among English, Thai and Indonesian characters.
Better yet, the app also gives the user of sharing the tattoo design with their mother for approval.
The media release of the app even included a quote from traveller, Jack King, who was the victim of a tattoo typo.
I had such an awesome time travelling in Thailand that I wanted to get my own name inked in the local language as a keepsake. But when I got home, my Thai mate told me that instead of saying ‘Jack’, the tat actually says ‘jerk’. My mates think they misheard me because of my accent. They haven’t stopped laughing at me since.”
Which prank is your favourite?